If you’re a reseller of our service, below are a number of tips to help you sell our app service to your customers.
Have Samples
As we’re all aware, a picture is worth a thousand words. It’s always good to have sample apps (or at least screenshots) of apps that you already created available to show a potential client. This way the customer gets to see your potential and will have more confidence in your ability to create an app that will be beneficial to their organization.
Research Potential Clients
It often pays to take a quick look at a potential client’s website to see what their business is about. If it’s a local business, visit the business to get a better feel of their organization. You might spot a great opportunity that a mobile strategy would be perfect for. The result is that you’re more prepared to discuss your prospect’s business and to find a way for a mobile app to fit in.
Be Proactive And Social
Unless you’re lucky, sales don’t make themselves. You need to keep visiting, dialing and following up with potential clients in order for good things to happen. Try to stay dedicated, and motivated.
Utilize as many social media channels as you can. Post regularly, and join the conversations. However, don’t be irritating or spammy – just join and be a part of the conversation.
The Customer Is A Person
Don’t treat your prospects like a sale. Take a moment and put yourself in their shoes. What are their concerns? How might they perceive a mobile app seller calling and/or visiting them? Think of ways that would help them feel more comfortable.
Don’t Try To Mold The Customer
Don’t try to mold the customer to your business, mold your business to the customer. One of your goals should be to find ways that an app can deliver value to your prospect. This can take some effort but you need to invest the energy to adapt the mobile world to suit the client, not the other way around.
Don’t Try to Drive the Conversation
One of the most important things you can do is listen to a customer’s needs. Then you’ll know exactly how a mobile app can help them accomplish something that you know is important to them. If you’re too busy selling and driving the conversation toward closing the deal, you’ll miss valuable pieces of information.
Know And Have Faith In Your Product
Fear is typically born from doubt. You may fear selling because you doubt your own abilities but more importantly, you may doubt your product. If you’re not sure which it is, imagine another person selling it. Do they land the sale? If not, why? Is it because they failed or the product failed them?
It’s very important to understand your product and be able to answer questions that the potential customer may ask. The more you know about the product that you’re selling (its strong points and weaknesses) the more confidence you will have when speaking with the a consumer.
Learn From The Word “No”
Not many people like rejection. However, the most skilled salespeople understand that there’s value in rejection because it highlights mistakes, weak points, etc. that can lead to success.
When someone rejects your pitch, try posing gentle but probing questions like “Do you have any alternatives in mind?” or “How could we help you find exactly what you’re looking for?”. Try to reveal the reasons behind the rejection and open up opportunities to save the sale or to improve your pitch.