Mobile apps help with building customer relationships, generate repeat business, enhance your social networking strategies, assists with connecting you with on-the-go consumers, and much more. Below are seven additional benefits of your organization having a mobile app.
1) Cultivate Customer Loyalty
With all the noise that consumers receive — billboards, newspaper ads, websites, Facebook ads, etc — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. True and sincere connection with your customers, and making them a loyal lover of your product/service is more important now than ever. Mobile apps help businesses make that direct connection and garner customer loyalty by rewarding customers for their engagement.
2) Direct Marketing Channel To Consumers
Mobile Apps serve many functions: they can provide general business info, your prices, booking forms, user accounts, messengers, news feeds, and much more.
3) Provide Value To Your Customers
Apps allow businesses to provide value to their customers via customer service, simplifying the method of obtaining your products/services, and by making it easy to reward your customers for their loyalty.
4) Instant Communication
Regardless of your business type (a non-profit or selling flowers), your customers need a way to reach you. Having a messaging and/or feedback feature within your app that enables them to easily and directly communicate with you can make a huge difference when it comes to your customer utilizing your product/service or not.
Mobile scheduling and reminders. If you are a service business, such as a salon or an exercise studio, use a mobile app to allow customers to make appointments or sign up for classes via their smart phone or tablet. Then use text or SMS messaging to confirm appointments or classes and to send reminders.
If a consumer can get their questions or issues resolved right away, they are more likely to make a purchase from you.
5) Build Brand and Recognition
A mobile app can greatly contribute to your brand awareness. The more often you can get customers involved with your business, the sooner they will be inclined to buy your product and/or service. As a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed by consumers.
6) Stand Out From the Competition
At the small business level, these days mobile apps are rare. You can take a big leap ahead of your competitors by offering features that engage consumers and drive them to your services/products. In addition, your customers will be impressed by your forward-thinking approach!